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SERVICES

As a freelance marketer and business management specialist, Jennifer takes on a small and manageable number of client projects at one time. She has always worn many hats and can perform most of the services listed here directly, on an as needed basis. On occasion, depending on deadlines and client needs for highly specialized and technical skills, she may source, consult and engage experts from her circle of business associates. Managing the entire project from start to finish in a seamless manner, within budget and on time, is the value-added service provided as part of any project.

 

You may notice that some of the services below don't fall naturally under the digital marketing umbrella, such as financial. These services come in handy for projects where financial systems need to be merged with other e-commerce or sales related business functions. You won't need to hire a QuickBooks expert to merge online sales because Jennifer specializes in QuickBooks software management and obtained her Certified Professional Bookkeeper designation in 2013. Prior to opening North Spark Digital Marketing in June 2024, she provided hybrid marketing, business management and bookkeeping services under the name Umbrella Bookkeeping Solutions Inc.

Project Management

Branding

  • Creation of brand standards, choice of colours, fonts, images, hashtags, messaging, etc.

  • Artwork and file set-up of print-ready files

 

Social Media Marketing and Management

  • Meta - Facebook & Instagram + Twitter/YouTube/TikTok/etc.

  • Hashtag management

  • Posts, reels, video clips

  • Content creation

  • Story writing

  • Email campaigns

  • Algorithm research and strategies

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Music Marketing

  • Specialized music marketing, video and distribution channels, set-up and management of artist accounts

    • Spotify​

    • CD Baby

    • Sound Cloud

    • Band Camp

    • Patreon

    • YouTube music videos, filming, creation and editing

    • Canadian radio tracking

    • Publicity

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​Web Services

  • SEO

  • Research & discovery

  • Web design and management (Wix/Weebly/WordPress)

  • Google Business Profile - set-up, store management

  • Data management and analysis

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E-Commerce

  • POS Systems set-up, migration and management​​

  • Online storefront, Shopify, Wix, Square, Etsy, etc.

  • Meta accounts store and product set-up and links

  • Sales reports and analysis

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Graphic Design, Photography and Image Management

  • Canva/Adobe

  • Photo shoots

  • Stock photography sourcing and license management

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Special Promotions

  • Business cards, postcards, flyers, posters

  • Merchandise design and creation

  • Promotional items design and creation

 

Events Management

  • Product launch parties

  • Album releases

  • Art openings

  • Concerts, sound and stage management

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Writing, Editing & Research

  • Copywriting

  • Blog

  • Articles

  • Essays

  • Reports

  • Grants

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Financial Services

  • Bookkeeping Systems (QuickBooks set-up and training)

  • Budget creation

  • Year-end preparation (not tax filing)

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